A live zoom workshop for trail-blazing experts, professionals & thought leaders
who want to stand out, scale up and build world-class businesses (limited to 20 seats)
Make the competition irrelevant, increase your prices and become a Category of One business
Tuesday 24th November
Time: 1pm New York/6pm London
LIMITED TO 20 SEATS
3,875+
PAST ATTENDEES
90 Minutes
LIVE WORKSHOP
5-Star
ATTENDEE REVIEWS
Watch the preview
If you have the same offer as competitors, the same marketing promise, you look the same, you sound the same - you’re probably drowning in the sea of sameness. And that’s what kills many businesses.
You will learn how to:
- Radically differentiate your business
In today’s competitive market, the last place that you want to be is jumbled in with everyone else, yet that’s exactly where most businesses find themselves. In this workshop we pull back the curtain to reveal the three pillars responsible for business growth through innovation, radical differentiation and content experiences.
- Make competitors irrelevant
If it is difficult to find new leads or you are constantly competing on price, you might be stuck in a red ocean. When you have the same marketing promise and offer as competitors, you look the same and sound the same, customers will lump you into the sea of sameness. In this workshop we make competitors irrelevant by finding new market gaps to serve and then bridge these gaps with innovate new offerings.
- Teach the market
In a three second world how do you hook attention? How do you get prospects to actually notice that you’re doing something different? How do you get prospects to value your differentiators and realize that you are the best company to solve their problem? The best way is through "teaching" because it allows customers to discover your unique strengths through insights. When we redefine the customers problem and get them to think differently about their situation, it becomes enevitable that they will think differently about your business and why it is the only way of solving their problem.
- Ascend to the Category of One
In this workshop I’m going to teach you the C1 Method. It’s a step by step process that will allow you to differentiate your business with a process so powerful that it will stop prospects in their tracks and you will become their only choice. We do this by finding the gap (underserved market opportunities), bridging the gap with innovative new offerings and then teaching the market (frame-breaking content experiences)
"By the end of this live workshop, you will walk away with the tools and techniques to stand out, scale up and build a world-class businesses. It's also going to be insanely fun and eye opening. Sign up below. I can't wait to get these ideas to you".
About Patrick Leddy
Hello, it's nice to meet you. I'm Patrick, founder of Category of One.
I created Category of One because I wanted to show you that there are fundamentally different ways to approach business growth.
I am a former founder and CEO at two different Multi-Million dollar Silicon Valley companies that got the attention of (and investment) from some of the most demanding and well-known brands in the world such as: Google, Apple, PayPal, Tesco, Citibank, Vodafone & NCR.
My businesses have been ranked in the top 15 fastest growing startups globally (Business Insider) and featured for rapid growth in places like: The New York Times, Tech Crunch, Fortune, Inc, Forbes and Bloomberg.
Following 15 years of building, failing and succeeding with multiple businesses, I decided to set my sights on a brand new challenge.
Helping entrepreneurs to start and grow businesses in the right way.
Over the last number of years there has been an incredible rise in "fake business gurus" giving terrible advice to first-time entrepreneurs.
They take your money, and give you precious little in return.
Rehashed, photocopied courses full of out-dated tactics that leave entrepreneurs confused, burnt out and stuck in the sea of sameness.
There is a better way:
Through Category of One our mission is to impact the lives of one million entrepreneurs by 2030. We will create this impact by taking the same world-class processes and knowledge typically only available inside "Silicon Valley Startup Accelerators" and make it available to small service based businesses that want to become world class at what they do.
We're making good progress:
We have already used our world-class processes, knowledge and experience to help hundreds of trail-blazing experts, professionals & thought leaders to stand out, scale up and build businesses that break the mould.
I look forward to meeting you in one of our workshops.
Patrick
What past attendees say
Colin Murray
"This workshop helped me to quickly identify my blindspots and gave me three quick-win ideas for setting myself apart. I would highly recommend this training".
Bev Martin
"I loved my live workshop with Patrick. This was the first time someone genuinely listened to my challenges and helped me to develop an plan to move forward".
Samatha Nelson
"This workshop gave me so much clarity around my current position and exactly what I needed to move my business forward and cut through the noise".
Arpinder Bansi
"I learnt a lot from Patrick on our first workshop. He had an amazing ability to point out opportunities in my business and client base. I would highly recommend this training".
John Walker
"If you get an opportunity to attend one of Patrick's workshops - jump at the chance! Category of One training gave me a step-by-step process to stand out in my market".
Brian Halpin
"So much changed inside of that initial 90 minute workshop. Patrick challenged a lot of my existing assumptions and gave me practical advice to differentiate my business".
If not now, then when...
Ready to escape the sea of sameness?
START LEARNING FOR FREE
Tuesday 24th November
Time: 1pm New York/6pm London
LIMITED TO 20 SEATS
